ABOUT SOUMODIP MUKHERJEE
An SEO Lead who understands the work behind the strategy
I’m an SEO professional based in Siliguri, India. Since 2018, I have worked across freelance, agency-style and senior SEO roles—helping teams improve how they research, prioritize, implement and measure organic growth.
From freelance problem-solving to SEO leadership
I started with the kind of work that teaches you to look closely: keyword research for small businesses, local SEO, WordPress fixes, page optimization and technical cleanup. There was rarely a large team or perfect dataset. The job was to understand the problem, make a practical improvement and explain what happened.
I later moved into agency-style delivery, working across audits, content optimization, authority-building support and performance reporting. That experience showed me that SEO quality is not only about knowledge. It depends on repeatable processes, useful handoffs, client communication and the discipline to check whether recommendations were actually implemented.
In my current senior work, I lead strategy across client websites, coordinate specialists, review deliverables and connect technical, content and reporting decisions. I have led and mentored a six-person SEO team while working with content, development and marketing colleagues.
Career timeline
2018–2021 · Freelance SEO Expert
Supported small businesses with keyword research, local SEO, WordPress optimization, content improvements and technical fixes.
2021–2022 · SEO Specialist and Digital Marketing Work
Worked across business websites on audits, content optimization, link-building support, reporting and ecommerce-related tasks.
2022–Present · Senior SEO Specialist
Lead technical audits, keyword and market research, content planning, on-page execution, reporting, team coordination and client-facing strategy across multiple projects.
How I lead SEO work
Start with the business problem
A ranking is useful only when it supports the right audience, product, market or conversion. I begin by understanding what the business needs SEO to change.
Prioritize what can create movement
A long audit is not automatically a good audit. I rank work by likely impact, confidence, effort, dependencies and the team’s ability to implement it.
Stay close to implementation
I write clear requirements, answer questions, review completed work and check the result. Recommendations should not disappear into a backlog without ownership.
Report decisions, not decoration
Dashboards and reports should explain what changed, why it matters, what is blocked and what the team should do next.
Core capabilities
- SEO strategy, roadmaps and campaign leadership
- Technical SEO: crawling, indexation, JavaScript rendering, architecture, canonicals and Core Web Vitals
- Keyword research, intent mapping, topical authority and internal linking
- Landing-page and content strategy across SaaS, ecommerce and service businesses
- International SEO, hreflang and regional website planning
- AEO, GEO, AI-search readiness and entity consistency
- Team leadership, mentoring, SOPs, QA and client communication
- Performance measurement and reporting with GA4, GSC and Looker Studio
Tools I work with
Google Analytics 4, Google Search Console, Google Tag Manager, Screaming Frog, Ahrefs, Semrush, Looker Studio, WordPress, Shopify, GitHub, Postman and common SEO plugins and reporting workflows.
Experience in numbers
- 8+ years in SEO
- Six-person team leadership experience
- 20+ websites supported
- 100+ landing pages optimized
- Up to 60% organic growth in four months in a supported project
- 35% growth in non-branded clicks in a comparative period
- Approximately 20 monthly reporting hours saved through automation
These are past, anonymized outcomes—not promises of identical future results. More supporting context can be discussed where client confidentiality permits.
Remote by location, integrated by working style
I am based in India and have supported work connected to the United States, United Kingdom, Germany, France and India. I do not present myself as locally based in markets where I do not have an office.
For remote roles, I agree the necessary working-hour overlap, meeting cadence, reporting expectations and decision rights before starting. Clear documentation keeps work moving across time zones.
SEO leadership for US teams
SEO Lead for the UK
SEO-Beratung für Deutschland
Consultant SEO pour la France
The opportunity I am looking for
My first priority is a remote SEO Lead or SEO Manager role where I can own strategy, strengthen delivery quality and help a capable team do its best work. Agencies are the primary fit because my experience combines multi-account thinking, client communication, technical review and team coordination.
I also consider contract, fractional and focused consulting work when the scope, authority and expected outcome are clear.
A few direct answers
Where are you based?
I am based in Siliguri, India and work remotely with teams in the US, UK and Europe.
How much experience do you have?
I have worked in SEO since 2018 across freelance, agency-style and senior specialist responsibilities.
Have you managed an SEO team?
Yes. I have experience leading and mentoring a six-person SEO team, reviewing work and coordinating cross-functional delivery.
What roles are you open to?
My priority is a remote SEO Lead or SEO Manager role. I also consider contract, fractional and defined consulting opportunities.
Think I could strengthen your SEO team?
Share the role, responsibilities, team structure and market. I’ll respond with clear questions and an honest view of fit.