Technical SEO consultant for problems an audit alone will not solve

Begin with the symptom, then test the system

Falling clicks, excluded URLs and poor Core Web Vitals are symptoms. The useful question is which templates, rendering paths, directives or internal signals created them. I combine crawl data, Search Console, server responses, rendered HTML and analytics to isolate the condition before recommending a fix.

• Crawl paths, status codes, robots directives and XML sitemaps.
• Canonicalization, duplication, pagination and faceted navigation.
• JavaScript rendering, hydration and content parity.
• Core Web Vitals by template rather than a single sitewide score.
• Structured data eligibility and implementation quality.

Technical audits built for implementation

The output is ordered around impact, affected templates and engineering dependency. Each material issue includes evidence, expected behavior, acceptance criteria and a way to test the release. Low-value checklist findings are separated from issues that can alter crawling, indexation, traffic or conversion.

• Executive summary for marketing and product leaders.
• Developer tickets with examples and test conditions.
• Template and URL samples that reproduce the issue.
• Priority labels based on impact, confidence and effort.
• Post-release validation plan.

Migrations, redesigns and platform changes

High-risk releases need controls before code reaches production. I review URL inventories, redirect logic, canonical rules, internal links, sitemaps, staging protections and analytics continuity, then monitor the launch for unexpected behavior.

• Pre-launch requirements and launch-readiness checks.
• Redirect mapping logic and high-value URL validation.
• Staging crawl and rendered-template review.
• Day-one indexability and measurement checks.
• Post-launch monitoring with thresholds for escalation.

Work directly with engineering

Recommendations fail when they are written in search jargon or ignore the application architecture. I adapt the specification to the engineering team’s stack and release process, answer implementation questions and test the real result. When a perfect fix is not feasible, we agree the safest viable alternative.

• Backlog grooming and technical clarification.
• Examples for CMS, frontend and platform owners.
• QA in staging and production.
• Decision records for accepted constraints or deferred work.

When you need ongoing technical leadership

An audit is suitable for a stable site with a defined concern. Ongoing support is more useful when templates change frequently, multiple teams ship to the website or technical debt reappears. In that case I maintain a technical SEO control layer around releases, monitoring and regression testing.

• Regular crawl and Search Console anomaly review.
• SEO acceptance checks for major releases.
• Architecture advice for new directories and templates.
• Training for developers, product managers and content teams.

What this page does—and does not—cover

This service owns technical diagnosis and implementation support. It does not replace the broader channel leadership described on the Head of SEO page, nor the editorial operating system covered by SEO content strategy. Those scopes can connect without competing for ownership.