Remote SEO leadership for agencies and growth teams
Improve ecommerce discovery from category architecture to product detail
I help ecommerce teams improve crawl efficiency, category targeting, product discovery, content and organic revenue across complex catalogs.
I work remotely from India and collaborate with teams in the United States, United Kingdom and Europe. Engagement expectations and working-hour overlap are agreed before work begins.
When ecommerce SEO needs clear SEO ownership
SEO often slows down because responsibility is spread across several people. Research sits in documents, technical fixes wait in a backlog, and reporting explains activity without helping the team decide what to do next.
- There is no single owner connecting strategy, content, technical SEO and business goals.
- The team has recommendations but needs prioritization, QA and implementation support.
- Organic performance has stalled, yet the reason is unclear or disputed.
- Search and AI-discovery requirements are changing faster than the current workflow.
What I own as your Ecommerce SEO Lead
I work as the person accountable for direction and follow-through—not another vendor delivering a disconnected checklist.
- Review category hierarchy, navigation, facets, pagination and internal links.
- Map commercial demand to categories, subcategories and supporting guides.
- Improve product and category templates without creating thin duplication.
- Manage redirects, out-of-stock behavior, canonicals and structured data.
- Prioritize Core Web Vitals and rendering issues affecting key templates.
- Connect organic performance with transactions, revenue and merchandising priorities.
The work is tied to useful business outcomes
Rankings matter, but they are not the final measure. Priorities are connected to qualified visibility, traffic quality, leads, revenue and operational progress.
- Better discoverability for revenue-driving categories and products.
- Reduced crawl waste and duplicate URL problems.
- Stronger category content and internal pathways for shoppers and search engines.
- SEO decisions aligned with inventory, margin and merchandising realities.
Senior SEO ownership backed by hands-on execution
I combine strategic direction with the practical experience needed to move work through content, development and marketing teams.
- 8+ years working across agency, freelance and in-house SEO
- Experience leading and mentoring a six-person SEO team
- 20+ websites supported across the US, UK, Germany, France and India
- 100+ landing pages optimized across SaaS, ecommerce and service brands
What the first 90 days can look like
Days 1–30: understand the business, audit performance, map constraints and agree on the few priorities most likely to move growth.
Days 31–60: turn findings into a working roadmap, assign ownership, fix critical technical issues and begin high-impact content work.
Days 61–90: measure early movement, improve the process, expand successful work and report progress in business terms.
Where this engagement fits best
This is designed for teams that value direct communication, evidence-based decisions and steady execution.
- Shopify and WooCommerce stores preparing to scale.
- Large catalogs struggling with facets, pagination or product duplication.
- Retail brands entering new countries or restructuring categories.
- Agencies that need senior ecommerce SEO strategy and QA.
Questions about hiring a Ecommerce SEO Lead
Do all category pages need long copy?
No. Content should help shoppers make a decision and clarify the category. Forced word counts can damage usability without adding search value.
How should out-of-stock products be handled?
The right treatment depends on whether the item will return, has substitutes, earns links or should be permanently removed.
Can faceted navigation be indexed?
Selected facets can be valuable landing pages, but uncontrolled combinations often create crawl waste and duplication. Indexation needs deliberate rules.
Do you report organic revenue?
Yes, where analytics and ecommerce tracking support it. Revenue, transactions and assisted value are more useful than rankings alone.
Need someone to take ownership of organic growth?
Tell me about the role, the website and the outcomes you need. I can explore a full-time, contract, fractional or consulting arrangement.