Technical SEO consultant for UK teams that need fixes implemented

Diagnose causes, not dashboard warnings

Tool scores are useful prompts, not conclusions. I reproduce issues across representative URLs and templates, compare source and rendered output, inspect Google Search Console and distinguish systemic faults from harmless variation.

• Crawlability, response codes and directives.
• Canonicals, duplication, pagination and parameter handling.
• JavaScript rendering and internal-link discovery.
• Core Web Vitals by template.
• Structured data against visible content.

An audit designed for your development queue

Findings are grouped by affected component and business risk. Each substantial recommendation includes evidence, expected behaviour, examples and acceptance criteria. Stakeholders receive a concise decision summary; developers receive the detail needed to estimate and build.

• Prioritised issue register.
• Developer-ready tickets.
• Template and URL examples.
• QA steps for staging and production.

Migration and release assurance

Redesigns, replatforming and domain moves change several search signals at once. I review mapping logic, staging controls, templates, canonicals, links, sitemaps and analytics before launch, then monitor high-value sections afterwards.

• Launch-readiness review.
• Redirect and canonical validation.
• Day-one crawl and indexability checks.
• Post-launch monitoring with escalation thresholds.

Work alongside engineering and product

Technical SEO becomes effective when it fits the release process. I join refinement where useful, explain the user and search consequence, test compromises and record accepted limitations. This reduces repeated recommendations that never survive prioritisation.

• Clear ownership between platform, frontend and CMS teams.
• Implementation advice matched to the stack.
• Regression checks for important templates.
• Training for teams that publish or release frequently.

A defined technical remit

This page owns crawling, rendering, indexation and implementation control. Wider commercial strategy belongs on the UK SEO consultancy page; ongoing part-time ownership belongs to the fractional Head of SEO service.